STUDI KEBERHASILAN UKM MELALUI PERDAGANGAN ONLINE B2B DAN B2C

Diana Novita, Nafisah Yuliani

Abstract


The purpose of this researchers are: (1) to find out the benefit of using information technology so that can maximal the markets of UKM product's, (2) to find out the Succes degree of UKMĀ  on doing the online transaction trade with B2B and B2C systems. The method of this researchers is a descriptive method. The object of this researchers are the people who do the online trading business that consist of 54 people with sampling technical that called as purposive sampling with kuesioners method. The data analysis using the descriptive analysis and data testing average analysis technical. Result of step 1, descriptive analysis showing that Facebook (19%) is a social media that mostly used on sharing photos so that can be easily to promote some products selling. Respondents using their accounts to do their online business is 47%. The business that do using electronic can cut off several costs such as operational costs, warehouse costs, promotional costs, and many more. The traders can trade their products 24 hours and 7 days a week without any boundaries limitation. Orders of a products and services can accepted any time and any where. The benefit of using the information technology so that can maximise the promotion of UKM are (1) gaining new customers by maximise the use of their social media to access market and to promote products. (2) keeping the customers, fast response to the customers using social media of their own, giving unlimited time services, gifts, provide the cash on delivery (COD) services, (3) to increase the service quality and the ability to compete by giving money back guarantee, exchange the failure products, discounts price and products innovation. (4) to resellers, the online business trader will give the information how to become a resellers such as minimal orders at first time, minimals products to order on the next orders, location boundaries, rules of using products catalogues, time limit of orders, training, supports and help of trade (banners, catalogues, product sample, and bazaar's information).

Full Text:

PDF

References


Ahmadi, C dan Hermawan, D.2013. E-Business & E- Commerce. CV Andi Offset. Yogyakarta.

Daniel, E.M and Storey, C. 1997. On-Line Banking Strategic And Management Challenges. Long Range Planning, Vol.30, no 6. Pp 890-898

Gosh, S. 1998. Making Business Sense Of The Internet. Harvard Business Review, March-April, pp 126-134

Hamill,J and Gregory, K. 1997. Internet Marketing in The Internationalization of UK SMes, Journal of Marketing Management, Vol 13.pp.9-28

Hofman, D.L and Novak, 2000. How to Acquire Customers on The Web. Haervard Business Review, May-June, pp 179-188

Nazir, M. 1988. Metode Penelitian. Jakarta : Ghalia Indonesia.

Riduwan. 2002. Variabel-Variabel Penelitian. CV Alfabeta. Bandung.

Sarwono,J.Teori E-Commerce: Kunci Sukses Perdagangan di Internet,

Santosa,PB dan Ashari. 2005. Analisis Statistik dengan Microsoft Excell & SPSS. Yogyakarta : Andi. Yogyakarta.

Sugiyono. 2003. Metode Penelitian Administrasi. CV Alfabeta .Bandung.

Sunarto, Andi. 2009Seluk beluk E-Commerce : Panduan Bagi Pemula untuk Menjual Produknya Melalui Internet, SEI Gerailmu.

Sunyoto. 2012. Analisis Validitas & Asumsi Klasik. Gava Media .Yogyakarta.

https://nawakkipa.wordpress.com/2009/11/24/pengertian-reseller(diakses tanggal 20 Pebruari 2016)


Refbacks

  • There are currently no refbacks.