ANALISIS STRUCTURE-CONDUCT-PERFORMANCE INDUSTRI MAKANAN DAN MINUMAN DI INDONESIA

Lilik Yuliawati, Hermien Triyowati

Abstract


Food and beverage industry is a potential subsector of industry. In Indonesia, there are so many companies engaged to the food and beverage industry. In order to survive, the companies in this industry have to compete not only with the other companies which have already exist in the market, but also with the potential companies which may enter the industrial market. According to Structure-Conduct-Performance paradigm, the companies’ way to face the existing competition in the industrial market will be reflected in the companies’ conduct which in turn will affect the performance of the companies. This research aims to know the market structure, conduct, and performance of food and beverage industry in Indonesia during 2009-2013; in addition, this research also aims to verify the causality between market structure, conduct, and performance of industry.The data used are in the form of secondary data. This research used descriptive and quantitative method. The hypothesis testing technique used are simple linear regression and multiple linear regression analysis. The result of this research shows that the food and beverage industry in Indonesia during 2009-2013 has the form of monopolistic competition market with the market shares of each company are less than 10%, the average value of CR4 is 9,55%, and the average value of MES is 7,58%. The conduct of industry is reflected in product price strategy, product development strategy, and advertisement and promotion strategy. The performance of food and beverage industry in Indonesia during 2009-2013 shows the normal scale of profitability with the average value of PCM is 28,44%, the average value of X-eff is 46,59%, and the positif growth of industry with the highest value in 2011 is 43,46%. The market structure of industry proved positive and significant effect on the conduct of industry. The conduct of industry proved positive and significant effect on the performance of industry. The market structure of industry proved positive and significant effect on the performance of industry. The market structure and conduct of industry simultaneously proved positive and significant effect on the performance of industry.

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