PERANAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI BAGI USAHA KECIL DAN MENENGAH

Abdullah Umar

Abstract


Small and Medium Enterprises are the main pillars of the economy, as it has a very important role in economic growth in Indonesia. But SMEs in Indonesia still faces several obstacles, among others, issues of promotion, marketing and sales of products produced by SMEs. One means to develop SMEs is to develop a pattern of promotion with the aim to market the products of the SMEs themselves. Social Media is one technology that can be used to help market the product. , This research is a qualitative method where data collection method that combines structured interviews, in-depth interviews and observations of SMEs as well as social media being used. Subjects selected by purposive sampling. These results demonstrate empirically that social media is the most widely used B

Blog, Instagram, Facebook, Twitter, and Path. Where social media can be used as an effective medium of communication for SMEs. So that consumers can see immediately a wide range of products offered SMEs. The conclusion of this study is to utilize social media, SMEs can improve the marketing process so as to increase the sales volume optimally.

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References


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