PENGARUH KREDIT BERMASALAH DAN PRILAKU CREDIT MARKETING OFFICER CMO TERHADAP PENILAIAN NASABAH PADA BANK JABAR BANTEN, TANGERANG

Nurhadi Nurhadi

Abstract


The government has been rolling the loan fund a program of monetary credit (KUR) to facilitate the people in conducting business activities, especially small businesses like merchant fish meatballs circumference, pastries circumference, as well as selling fresh drinks cold and coffee trader roving steeping it a momentup turnaround micro-economic scale that has never affected inflation and crisis. The term is usually confused with the term survey observations in the everyday sense. In terms of the second term has a different sense, although both are linked activities. Procedures for granting and credit ratings by banks in general are not much different between one bank with another bank. Only some of the differences lies in the ways that banks assess and requirements set by consideration of each bank. This study uses the method of regression and correlation where each variable is determined each sample amount of numbers R Square (r2) of 0.996 numbers could be used to see the effect of non-performing loans and the behavior of credit marketing oficer CMO for assessment of customers at Bank Jabar Banten, Tangerang (determinant coefficient) , The figure that has the sole and the remaining 99.6% influenced by other variables of 0.4%.


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